Incorrect letter-spacing or lack of an appropriate letter-space is enough to make or break a sign, phrase, or slogan. Maybe it’s the kerning settings on the computer, the process of spacing, or someone trying to be funny on a spacing board outside a restaurant.
Ever see a sign that says, “don ate glasses here” instead of “donate glasses here?” Well, that’s due to some bad kerning! Keep scrolling, because these letter-spacing fails are going to make you wonder how these various signs and merchandise ever got approved!
The Wit Was So Close
Coffee is arguably one of the more popular drinks among people who are on the go and need a quick pick me up. It’s common for those slower-paced people around them to say slow down or go to sleep. The natural comeback: “I’ll sleep when I’m dead!”
This coffee box would have been perfect if the designer paid a bit more attention to detail. They were so close to having the wit down. Instead, we’re left with, “you can sleep when you redead!”